Our History
Our Legacy & Evolution: Victoria Barcelona
Victoria Barcelona represents the pinnacle of a decade-long journey blending art, culture, and exclusivity within the luxury consumer goods sector. Founded by David Cruz, the brand was born from a profound vision: to transform the simple act of enjoying a fine beverage into a spiritual and cultural experience inspired by the genius of Gaudí and the majestic architecture of the world’s great cathedrals.
The Foundation of a Vision (2015 – 2022)
Since launching his first collections in 2015, David Cruz has spearheaded the creation of unique pieces that have captivated thousands of discerning customers worldwide. During this period, David founded and consolidated iconic brands such as Antoni Barcelona, establishing a gold standard for artisanal quality. His work seamlessly fuses the passion of Barcelona’s design heritage with the premium functionality demanded by connoisseurs of fine wine, cava, and spirits.
Strategic Consolidation & Market Focus (2023 – 2025)
Following years of international success and having fully validated the business model in high-stakes markets like the United States (via Amazon and Walmart), the corporate structure has evolved toward a more sophisticated and focused approach.
In 2023, after a period of significant global expansion, David Cruz made the strategic decision to prioritize absolute exclusivity. As part of this transition, he successfully executed a divestment of specific assets in the United Kingdom, allowing Antoni Barcelona UK to continue its legacy under new, capable management while David remains a key strategic advisor. This pivotal move allowed him to fortify the group's intellectual property and channel all innovative potential into the flagship entity: Victoria Barcelona Assets.
The Future: Victoria Barcelona Assets LLC
Today, with an optimized structure and the invaluable experience of leading global marketplaces, we are relaunching with a superior value proposition. Victoria Barcelona is more than a glassware brand; it is a design ecosystem leveraging a consolidated U.S. "goodwill" to offer products with an artistic vision and quality that remain unmatched in the industry.
Under the leadership of David Cruz, the brand moves toward 2026 with a robust omnichannel focus (Shopify, Amazon, Walmart) and a clear mission: to elevate Barcelona’s heritage to the next level of excellence. We offer our customers and strategic partners a unique opportunity built on expertise, resilience, and constant innovation.
Image from 2015: David Cruz, the original founder of Antoni Barcelona and Victoria Barcelona.